SYLLABUS & MODULES
Module 1: Foundations of Business Analytics
- Understanding the fundamentals of business analytics
- Introduction to data-driven decision-making
- Exploring the role of analytics in modern businesses
- Case studies showcasing successful analytics implementations in Indian companies
Module 2: Data Collection and Preparation
- Techniques for collecting relevant data
- Data preprocessing and cleaning
- Handling missing data and outliers
- Data visualization techniques for effective analysis
- Practical exercises using popular data analytics tools such as Python, R, or Excel
Module 3: Descriptive Analytics
- Analyzing historical data to gain insights
- Exploring key performance indicators (KPIs) for business success
- Visualizing and interpreting descriptive analytics results
- Case studies highlighting the importance of descriptive analytics in Indian industries
Module 4: Predictive Analytics
- Introduction to predictive modeling techniques
- Regression analysis for forecasting sales and demand
- Classification algorithms for customer segmentation
- Time series analysis for predicting market trends
- Hands-on projects using real-world datasets from Indian markets
Module 5: Prescriptive Analytics
- Understanding prescriptive analytics and its applications
- Optimization techniques for decision-making
- Recommender systems for personalized marketing
- Simulation modeling for strategic planning
- Practical exercises and case studies illustrating prescriptive analytics in action
Module 6: Business Intelligence and Reporting
- Introduction to business intelligence (BI) tools
- Creating interactive dashboards for data visualization
- Generating insightful reports for stakeholders
- Implementing BI solutions for Indian businesses
- Best practices for effective BI implementation and adoption
Module 7: Ethical and Legal Considerations in Business Analytics
- Addressing ethical dilemmas in data collection and analysis
- Ensuring data privacy and security in analytics projects
- Compliance with regulations such as GDPR and India's data protection laws
- Case studies highlighting the consequences of unethical data practices in India
Module 8: Advanced Topics in Business Analytics
- Text mining and sentiment analysis for customer feedback
- Social network analysis for understanding market dynamics
- Big data analytics and Hadoop ecosystem
- Machine learning techniques for anomaly detection
- Emerging trends and future directions in business analytics